Animation Conference 2026
Seminar
Will That Anime IP Resonate Domestically and Sell Globally?
— Exploring Winning Strategies Using Viewership Logs, Perception Surveys, and Overseas Demand Data —
Overview
While Japanese anime IP is garnering attention both domestically and internationally, few businesses can yet provide data-driven, objective, and cross-cutting answers to questions such as: "Who in the domestic market is the IP resonating with, and how?" "What drives fans' purchasing intent?" and "In which overseas regions is there demand for the IP?"
This session aims to create a multi-dimensional visualization of anime IP value—spanning from the domestic market to the global stage—by combining three key data sources: TVS REGZA’s domestic viewing logs (covering 5.42 million units with one-second granularity), Knowns’ data on fan sentiment regarding anime, and NEC’s "Demand360" global IP demand data.
Additionally, a panel discussion moderated by Mr. Sudo will explore the "next strategic move" for the anime business based on the insights revealed by this data.
Speakers
Fellow of the Cloud Business Strategy, UX Design & Anime Specialist TVS REGZA Corporation
Hideo Kataoka
At the launch of the DVD specification/format, to realize a business model combining main content with bonus/special features for the disc business, I built development environments, created demo discs, sold to and secured orders from production companies, and drove bonus-feature trend campaigns in magazine media. In 2000, I planned and developed the world's first HDD & DVD recorder. Following that, in 2012 I launched "MiruColle", a content recommendation service built on REGZA TVs, and then started a viewing-data analytics service (including anime analysis). Currently, I watch roughly 50–70 anime titles per season to completion, and based on that viewing data analysis, I have co-hosted the "Anime Data Award" with announcer Naoki Yoshida every season for seven installments so far (live-streamed on YouTube/X), along with producing related dialogue articles and interview articles with original anime creators.
Principal, Marketing Group, Business Headquarters
Hirohiko Matsuba
Supports business growth by resolving companies' marketing and sales challenges. Highly skilled in building cross-industry networks, creating new business opportunities that transcend corporate and individual boundaries through the planning and management of communities where marketers and executives connect.
Additionally focuses on supporting corporate collaborations with IP (Intellectual Property). Excels in multi-perspective strategic planning and delivering actionable insights—not only with major, household-name IPs, but also by pairing businesses with a diverse range of IPs that resonate deeply with target audiences.
NEC Corporation Senior Professinal
KOUJI FUKADA
Joined Video Research Ltd. in 1998. For approximately 20 years, focused primarily on new business development across the television and digital sectors. Established Japan's first advertising statistical data service during the dawn of the mobile era and built foundational infrastructure for the advertising industry.
From 2018, served in a leadership role within the TV & Video Business Division at INTAGE Inc., driving achievements in AI-based new ventures and the media data sector.
Since 2024, has served as a senior specialist executive for new media businesses at NEC Corporation, spearheading everything from negotiations to contract finalization with overseas partners. Currently responsible for domestic sales and business promotion of ""Demand360,"" a global IP valuation data service, while also developing a new IP marketing business.